Howe Group - Shanghai Will Semiconductor Co., LTD. (SH: 603501) is one of the world's leading semiconductor design companies in China. Headquartered in Shanghai, the group has R&D centers and business networks all over the world, with annual shipments of more than 12.3 billion products. Howe Group is committed to providing sensor solutions, analog solutions and display solutions to help customers solve technical challenges in mobile phones, security, automotive electronics, wearables, IoT, communications, computing, consumer electronics, industrial, medical and other fields to meet the increasing demand for artificial intelligence and green energy. "Empowering technology, perceiving infinity." Howe Group will fully improve the global strategic layout, relying on continuous technological innovation, highly coordinated supply chain and customer base, and diversified outstanding talents, complementary advantages, resource sharing, synergistic development to achieve scale effects, adhering to technological innovation, improve customer satisfaction and stickiness, To provide customers with better products and services and thereby together with customers to create greater value for consumers around the world. Shanghai Will semi Company has been engaged in semiconductor product design business and semiconductor product distribution business. With the successful completion of the company's acquisition and integration in recent years, Will semi 's semiconductor product design business has formed three core business systems: image sensor solutions, touch and display solutions and analog solutions, and has continuously enriched the company's product layout through team expansion and merger and acquisition extension. At the same time, as one of the major semiconductor product distributors in China, Will semi continues to maintain close cooperation with major semiconductor suppliers in the world and major domestic module manufacturers and end customers with its mature technical support team and perfect supply chain management system. Will semi 's semiconductor design business belongs to the typical Fabless mode. The company is only engaged in the R&D, design and sales of integrated circuits, while the wafer manufacturing, packaging and testing business is outsourced to specialized wafer foundries and packaging and testing manufacturers. The company purchases wafers from wafer foundries and commissions integrated circuit packaging and testing companies to conduct packaging and testing. The raw materials for Will semi 's chips are mainly wafers. Will semi sends the layout of the design to the wafer foundry for masking to make the light mask. Wafer bare chips are uniformly purchased by wafer foundries, and Will semi buys wafers with multilayer circuit structures after processing and testing by wafer foundries. The wafer foundries cooperated by Will semi company are mainly large listed companies ranked in the forefront of the industry, with high market visibility, and the company has a long-term and stable cooperative relationship and stable product supply.

The packaging and testing process of Will semi 's products is commissioned by packaging and testing manufacturers. During the reporting period, the packaging and testing manufacturers that Weil cooperated with were mainly large listed companies in packaging and testing, with stable operation and high market visibility. They were able to arrange production orders according to production capacity and cycle, offer prices based on market principles, and the transaction prices between Will semi and them were fair. Will semi 's products cover a wide range of markets, according to the industry, products and market demand, the company chooses direct sales and consignment sales. In general, Will semi 's sales model is based on direct sales and supplemented by consignment sales. Will semi 's customers who adopt the direct selling model are mainly module manufacturers, ODM manufacturers, OEM manufacturers and end customers. The direct selling model can ensure the efficiency of the company's service, and adjust the response speed according to the needs and feedback information of end customers. In addition to direct sales, Will semi also sells through well-known multinational distributors. Using the consignment model, Will semi Company can effectively reduce the cost of new customer development, control the risk of receivables collection for small and medium-sized customers, and reduce the human resources and cost expenditure of sales management for small and medium-sized customers. As a typical authorized distributor of technology semiconductors, Will semi has a close relationship with the original factory. Will semi has an experienced FAE team, in line with the industrial layout of the domestic semiconductor industry, Will semi distribution system has set up subsidiaries in many places at home and abroad, and build a complete business module such as procurement, sales network, technical support, after-sales and logistics services. Based on the understanding and analysis of the performance of semiconductor components and downstream electronic products, Will semi actively provides customers with a variety of product application consulting, program design support, and help customers reduce research and development costs, so that they can focus their own resources on the production and marketing of electronic products, and also better understand the needs of customers. In turn, the products developed under Will semi 's R & D design business can respond quickly to market demand. Technology-based distribution can better meet customers' understanding and needs for electronic products, representing the mainstream trend of semiconductor component distribution industry.

Will semi will maintain close cooperation between downstream module manufacturers and terminal manufacturers, timely understand market trends and terminal manufacturers in research product demand, targeted technology research and development and reserve, so that the company's new technology can adapt to market changes, reduce the negative impact of downstream industry changes, and help the company's semiconductor design business develop rapidly. At present, the semiconductor product design business of Weil is mainly composed of three business systems: image sensor solutions, touch and display solutions and analog solutions. Will semi 's own products include: 1, application-specific Integrated circuits, Will semi application-specific integrated circuits (ASics) give intelligent power to automotive, mobile phone cameras and security monitoring /IoT systems. 2, power management devices, Will semi provides efficient, stable and reliable power solutions. Camera PMIC, SBC, AMOLED & LCD PMIC, DC-DC, Linear regulator, LED driver, Charge management, load switch, overvoltage protection. 3, Discrete devices Discrete, a full range of high, medium and low power discrete device products, as well as electrostatic protection solutions, a comprehensive CSP lithium battery protection solution, the package lineup covers from micro package to power module expansion. Diode, FET, triode BJT, Protective Device. 4, RF devices, to create a reliable, economical, flexible and efficient RF front end of smart phones, to help 5G mobile phones quickly spread. LNA low noise amplifier, RF switch, Tuner tuner. 5, Image sensor, industry-leading CMOS image sensor technology is the core of every Will semi advanced imaging system solution. CCC, security sensor, automotive sensor, global exposure sensor, mobile phone sensor, medical sensor, computer sensor, industrial sensor, wearable device sensor, consumer electronics sensor, Internet of Things sensor. 6, signal circuit, Will semi provides a comprehensive signal chain solution. Amplifier, USB interface circuit, analog switch. 7. Audio devices, Will semi silicon microphones based on MEMS technology, with high performance, small size and high reliability, help customers meet the challenges of compact design. 8, touch and display driver chip, this integration is not just an abstract concept for display manufacturers; It has brought real change. By integrating touch and display technology into single - and dual-chip solutions, Touch and Display Integration (TDDI) solutions make displays thinner and lighter at a lower cost. 9, microcontroller, high-performance, safe microcontroller for the control system to provide more options, including vehicle level MCU and universal MCU.

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Will semi Quality Supplier Endorsement:

Chengdu Retronic Technology Co., Ltd. specialize in international comprehensive electronic components supply chain service. The company has passed ISO9001 quality management system certification and Dun & Bradstreet global certification (D-U-N-S # 420990486), and has offices in Chengdu, Hong Kong, Shenzhen, Europe, the United States, Southeast Asia and so on.  Main brands: ADI, TI, ALTERA, XILINX, MICROCHIP, FUJITSU, MITSUBISH, MAXIM, E2V, INTERSIL, ACTEL, QORVO, Mini-Circuits, AVAGO, TE, MOLEX. We are serving more than 860 domestic and foreign customers, involving medical industrial control, intelligent household appliances, 5G communications, instrumentation and new energy industry applications. The company has 20 years of industry experience and global supply chain channels. In order to make it easy for customers to achieve one-stop purchasing, we have always insisted on the following points: ensure genuine products, guarantee product quality, quickly survive and quote, make BOM matching orders quotation, give price concessions for customers to save more costs, have a large number of spot inventory, provide fast delivery to meet customer timeliness requirements. Welcome to inquire and get detailed catalogue and samples.

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Will semi Popular models recommended:

ESDA6V1-5W6   WPM1485-6/TR   WAS4736B-5/TR  ESD5451N-2/TR  ESD5451X-2/TR

ESD5311N-2/TR  ESD5431N-2/TR   ESD5341N-2/TR  WNM6002-3/TR   WPM2341-3/TR

ESD73034D-10/TR  ESD56151W05-2/TR  WL2803E33-5/TR  ESD9B5VL-2/TR